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Fragrance maintains its position as the top-performing category.
May 19, 2025
By: Lianna Albrizio
Associate Editor
US prestige beauty industry sales revenue remained flat in the first quarter (Q1) of 2025, compared to the same period in 2024, per new Circana data. In comparison, mass market beauty sales experienced a year-over-year dollar increase of 3% – marking the first time in years when the mass channel has outpaced prestige. Analysts say price increases contributed to the stronger performance in the mass market, as unit sales were down 1%. Overall softness for prestige beauty in Q1 was driven pri...
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